Overview
FROM THE ORIGINS TO MYTH.
75 years of joyful style.
From the moment it burst onto the scene in a nation that was in a post-war rebuilding phase and brimming with ideas, creativity and hope, Vespa has represented a zest for life and a desire to embrace the future. It has become an icon of freedom and emancipation for young people the world over, combining effortless, distinctive Made in Italy style with cutting-edge technology. The start of an adventure. To express what makes Vespa so revolutionary and innovative, requires beginning at the origin of the brand. Focusing on the year 1946 – when Vespa was founded – reveals all the elements which continue to make this scooter an icon of style and innovation. Quite simply, over the years, Vespa has been able to engage with the zeitgeist, no matter the era, and often in a unique way.
